EMail Print



10.02.2011 - 10.02.2011 01.00 h - 04.00 h
Bangkok University - Kluaynamthai Campus - Bangkok


KM World Seminar Series

Knowledge Sharing Across Cultures

Download the Flier

Live Webcast Webcast Now Online!
Sorry for the inconvenience, we had to change the link.

Powerpoint Ms. Tracy Stanley
Powerpoint Dr. Yuwanuch Tinnaluck
Powerpoint Pichamon Adulavidhaya, Pattarin Chumnumpan and Dr. Vincent Ribière


If you are not able to attend the seminar you can still register for our live webcast. Please mention in your application that you would like to receive the access information and we will provide you with the necessary information prior to the event.

This event will be sponsored by Dunkin' Donuts and Au Bon Pain

Tracy Transferring knowledge across countries and cultures
by Ms. Tracy Stanley, Senior Manager Organizational Development, Amadeus

Logically, rationally, sensibly it should be easy for any organization to transfer the best of their practices around the world so that all parts of the business can benefit. Unfortunately it is not that easy. This presentation will cover Amadeus' experiences in developing a program to facilitate the  transfer of the best of their practices in sales and marketing  to their markets in Europe, Middle East, Africa and Latin America. By the end of the presentation participants will have a model that they could replicate for identifying, distributing, ‘pushing for ’ and measuring the transfer of knowledge around EMEA LA.  They will also have the benefit of the lessons learned from the Amadeus experience.

For the last ten years Tracy Stanley has worked for Amadeus who are the leading provider of IT solutions to the travel and tourism industry.  In 2007, she moved with Amadeus from France to Thailand to become Senior Manager Organisational Development.   In this role she is responsible for implementing programs to support the commercial effectiveness of the organization and for deepening the levels of employee engagement across Asia.   Prior to the move, she was the Change Manager for a global customer relationship management (CRM) deployment project and a Knowledge Manager at Amadeus’ development centre in Nice. She has a Master of Business degree (Research) from Queensland University of Technology.  Her  research into knowledge transfer across countries and cultures received international recognition when she was invited to speak at the Academy of Management in New Orleans, at the CERAM Knowledge conference in Sophia Antipolis, France and the Australian Human Resources Institute National convention in Brisbane, Australia.

Yuwanuch Knowledge Expedition of Mother Theeta’s Indigo Dyed Textile
by Dr. Yuwanuch Tinnaluck, Independent scholar

Though Indigo dyed textile is an ancient craft throughout many countries in Asia and Africa, nowadays it has become less and less recognized. Dr. Yuwanuch will talk about how Mother Theeta’s Indigo dyed textile of Thailand began its knowledge expedition to revive this handicraft and make it a success from local to international levels. Indigo_textileThe Knowledge Spiral around Indigo dyed textile has been turning continually, cultivating synergy between two distinct knowledge systems of Local Wisdom (LW) and Modern Science and Technology (MST).

Yuwanuch Tinnaluck has her educational background in Mass Communication, Chiang Mai University, and Illinois State University, U.S.A. Her job at the National Science and Technology Development Agency (NSTDA) led her to a doctoral study in the field of Science Communication  at Universite de Poitiers, France. Now she considers herself an Independent Scholar. And her interest is not only in the field of communications, but also Knowledge Management, Knowledge Creation, Local Wisdom and Spiritual Development.

Factors influencing knowledge sharing between expatriates managers and their Thai subordinates in the context of multinational corporations in Thailand
by Pichamon Adulavidhaya, Pattarin Chumnumpan and Dr. Vincent Ribière, IKI-SEA, Bangkok University

Multinational corporations (MNC) play an important role in the Thai economy. MNC often send foreign managers to Thailand to help control their operation, and to transfer knowledge and know-how to local subsidiaries. We conducted a research to investigate the factors affecting the success of knowledge transfer from expatriate managers to local Thai subordinates, as well as to identify the relationship between the leadership styles of expatriate managers and the degree of knowledge sharing of their Thai subordinates. Findings from this research will be presented.

PichamonPichamon Adulavidhaya is a full-time instructor at the department of International Business Management, the School of Business Administration, Bangkok University. Her teaching courses are Introduction to Business and International Financial Management. Pichamon got her Bachelor’s Degree in Business Administration, majoring in International Business Management with Honors from Chulalongkorn University. Then she received an MBA from Oregon State University, USA.

PattarinPattarin Chumnumpan is the Director of Professional Training & Developement at IKI-SEA. She holds an MBA from Fairleigh Dickinson University (USA) in Global Business Management as well as a Bachelor of Business Administration, from Chiang Mai University (1st Class Honors). She has worked as a Human Resources and Training Coordinator at the Hilton Hua Hin Resort and Spa, and as a secretary to the Director of Sales and Marketing at The Sukhothai Bangkok Hotel. For the past years she has been involved in conducting research in the field of Knowledge Management, provided training and being involved with various KM projects at Bangkok University.

Vince_large_bw Vincent Ribière is the Managing Director of the Institute for Knowledge and Innovation South East Asia and the Director for Asian activities at the Institute for Knowledge and Innovation at the George Washington University, in Washington, DC, USA.Vincent received his Doctorate of Science in Knowledge Management from the George Washington University, and a Ph.D. in Management Sciences from the Paul Cézanne University, in Aix en Provence, France. Vincent teaches, conducts research and consults in the area of knowledge management, innovation management and information systems. Over the past years, he presented and published more than 50 research papers at different international conferences on knowledge management, organizational culture, innovation management,  information systems and quality as well as publishing in various refereed journals and books. He is a KM columnist for CIO World & Business magazine (Thailand) and he is part of the editorial board of two academic journals; the International Journal of Knowledge Management (IJKM) and VINE: The Journal of Information and Knowledge Management Systems.



12:30 - 13:00
Registration and Seeting

13:00 - 13:15
Welcome Address
by Dr. Siriwan Ratanakarm – Assistant to the President for Academic Affairs, Bangkok University

13:15 - 13:30
by Dr. Vincent Ribière – Managing Director of the IKI-SEA

13:30 - 14:10
Transfering knowledge across countries and cultures
by Ms. Tracy Stanley, Senior Manager Organizational Development, Amadeus

14:10 - 14:30
Coffee Break - Networking

sponsored by Dunkin' Donuts and Au Bon Pain

14:30 - 15:10
Knowledge Expedition of Mother Theeta's Indigo Dyed Textile
by Dr. Yuwanuch Tinnaluck, Independent Scholar

15:10 - 15:50
Factors influencing knowldge sharing between expatriate managers and their Thai subordinates in the context of multinational corporations in Thailand

by Pichamon Adulavidhaya, Pattarin Chumnumpan and Dr. Vincent Ribière, IKI-SEA, Bangkok University


FREE Event!

Language: English

In order to register please send us by email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) your:
First Name, Last Name, Company,
Position, E-Mail address, Phone number

Or contact us by phone at 02-350-3500 ext. 1420 - Khun Thavisa


Bangkok University - Kluaynamthai Campus   -   Website