Dr. Lugkana Worasinchai, Assistant to the President for Academic Affairs, at Bangkok University and Co-Managing Director, IKI-SEA. Dr. Lugkana received her Bachelor Degree in Applied Statistics from KMITL, Thailand, her Master Degree in Business Administration from University of Central Florida, and her Doctoral Degree in Business from University of Sarasota, USA. She has invited to be a guest speaker with many corporations in Thailand and USA. She worked with H&R Block Co., Marriott Company, and New York Insurance Company during her years in the USA. Her research interests are in the area of Knowledge Management, Business Competitive Advantages, and Business Management.