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The Institute for Knowledge and Innovation - South East Asia


22.12.2009 - 22.12.2009 13.00 h - 16.30 h
Bangkok University - Kluaynamthai Campus - Bangkok


We would like to invite you to join our next IKI-SEA seminar on Tuesday December 22nd titled “What is your Intellectual Property Worth?” Four distinguished speakers from different fields will share their experience on identifying, valuing, leveraging and protecting intellectual assets, the key to competition in a knowledge/creative economy. Download the full program

12:30-13:00     Registration and Seating
13:00-13:15    Welcome Address
13:15-13:30    Introduction by Dr. Vincent Ribière – Managing Director of IKI-SEA

13:30-14:15    Measuring the Unmeasurable by Khun Umyos Huvanandana – AREOPA
Khun Umyos is a Strategic Alliance Managers at AREOPA. He is an accomplished banking executive who worked with international financial institutions.
Khun Umyos will present the state of intangible asset development in Thailand. He will share AEROPA's approach to valuing Intellectual Capital (IC) as well as the recently released Thai accounting standard TAS 51 (intellectual asset). Finally, he will explain why and how regulators should use IC in listed company reports.

14:15-14:45    Intellectual Property Protection Strategy by Khun Siraprapha Rungpry – NIA
Khun Siraprapha is a Project Manager in Intellectual Property Management (IPM) at the National Innovation Agency (NIA).
A well organized IP protection plan will be useful as a tool to achieve maximum values from your intellectual assets, and therefore, cannot be taken lightly.  The topic will touch briefly on various types and scope of IP protection available.  Common mistakes and case studies will also be discussed.

14:45-15:00    Coffee break - Networking

15:00-15:45    Intellectual Capital II: Experiments and Potentials. The case of Silpakorn University
by Dr. Apiradee  Kasemsook and Dr. Pajaera Patanatabutr – Silapakorn University
Dr. Apiradee Kasemsook is an Assistant Professor at the Department of Architecture and Dr. Pajaera Patanathabutr is an Assistant Professor at the Department of Materials Science and Engineering at Silapakorn University (SU).    
In 2008, SU launched a project aiming at evaluating the intangible assets of the university. The research focused on trying to develop measurement formulae to estimate capitals and financial values. The findings will be presented as well as a comparative analysis between various departments. Very interesting results! Read more

15:45-16:30    Questions and discussions between speakers and participants
Facilitated by Khun Niall Sinclair (Director, KM Initiatives, IKI-SEA)

We hope to see you on December 11th  for this very exciting event and if you cannot make it, the IKI-SEA team wish you a nice and enjoyable Holiday Season!


Attendance Fees: 500 Baht - Academics: 300 Baht - Students: Free

Venue: Bangkok University – Kluaynamthai Campus Rama 4 Road - Building 9 – 5th Floor – Room 954 (Map)

In order to register please send us by This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it your:

Or contact us by phone at: 02-350-3500 ext. 1420

Payments will be made the day of the event.


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